Matthew Larsen

Graphic Designer

Wellington, New Zealand | Willing to relocate

[email protected]

+64 22 394 7708

Portfolio CV LinkedIn

Swipe DownWork starts below

social wall

A parallax field of campaign work, with five proof points pulled forward as you scroll.

FAST

Rapid-turnaround design delivered quickly without losing hierarchy or finish.

profile

Graphic designer focused on brand systems, typography, visual hierarchy, and campaign storytelling across digital, motion, and print. Delivers 15-35 social graphics and videos daily, supporting approximately 500,000 weekly reach across social channels and work later recognised with two international Reed Awards.

15-35 assets shipped daily

~500,000 weekly social reach

100,000+ unique variable-data print outputs

Creative on a two-time Reed Award-winning campaign

experience

Two featured campaigns, with the narrative on the left and the working media library on the right.

2025

CAP RATES NOW

Taxpayers' UnionCreative Media Specialist

20m truck-wrap centrepieceConference-day rally rolloutMotion, truck, social, and signage system

Create a public-facing campaign system that could work on a truck wrap, rally stage, social cutdowns, and supporting collateral without losing punch.
Built the identity, truck-wrap visuals, motion edits, and rollout assets so the same message stayed legible at distance and in-feed.
Delivered a highly visible campaign package that helped turn the LGNZ conference moment into a recognisable CAP RATES NOW activation.

CAP RATES NOW was designed as a campaign identity that had to work under real-world pressure, not just as a polished social tile. The visuals needed to read on a moving truck, outside a conference venue, across rally footage, and in rapid social edits without the message thinning out.

The strongest part of the project was building one visual language that could hold up across those different surfaces. The truck, motion cutdowns, and supporting graphics all carried the same direct hierarchy and high-contrast tone, which made the campaign feel bigger than a single execution.

2025

Nicola's Fudge Campaign

Taxpayers' UnionCreative Media Specialist

Winner: Best International Campaign (National)Winner: Best International Online Video (National)Finalist: Best Public Affairs Campaign

Translate a dense fiscal message into a campaign people would stop for, remember, and talk about.
Built the satirical Nicola's Fudge brand across packaging, graphics, print collateral, and campaign presentation, then directed and finished the award-winning film solo using Premiere Pro, After Effects, and video-generation models.
The campaign cut through nationally and was later recognised with two international Reed Awards, including Best International Online Video (National) for the video created in-house by Matthew Larsen.

Nicola's Fudge was built as a satirical campaign world rather than a one-off visual. The idea had to carry serious fiscal criticism while still feeling accessible, memorable, and shareable across physical packaging, digital collateral, and campaign storytelling.

What makes it strong portfolio material is the range of execution inside one system. The same concept had to feel credible on-pack, legible in campaign graphics, and distinctive enough to support the film and surrounding rollout.

The film itself was a solo piece of work by Matthew Larsen, directed and built using Premiere Pro, After Effects, and various video models. That end-to-end execution was later recognised with two Reed Awards overall and a win in Best International Online Video (National).

View live campaign

selected work

Handpicked visual snapshots from campaign execution.

reel

A broader motion library with uniform cards and optional sound.

Rates Grab Reel

Sharp vertical cut built to stop the scroll fast and land the rates message immediately.